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Continue to ChatTHE EFFECT OF UTILITARIAN AND HEDONIC SHOPPING VALUES ONCONSUMERS’ PERCEIVED BENEFITS AND RISKS IN ONLINE SHOPPING - https://avesis.hacettepe.edu.tr/yayin/3b0cc112-c033-459a-83cc-46647e7e162a/the-effect-of-utilitarian-and-hedonic-shopping-values-onconsumers-perceived-benefits-and-risks-in-online-shopping